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Turn your food into a canvas. Get creative with a range of food colors and turn baking into a fun craft project, for you or your kids. Explore food coloring. Food colors help in making food visually appealing. Most of us are attracted to a particular food just because the color of the food attracts us. We are engaged in offering Food Colors which are obtained from number of herbs, spices, vegetables and minerals. Food coloring is a type of food additive which imparts color. Some such additives are dyes, meaning that they are water soluble, and used in a variety of foods which contain liquids. Lakes have a dye base, but they are designed to disperse in oil as well as water, and they can be used in preparations which lack sufficient moisture to hold dye. Food coloring, or color additive, is any dye, pigment or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels and pastes. Food coloring is used both in commercial food production and in domestic cooking. Due to its safety and general availability, food coloring is also used in a variety of non-food applications including cosmetics, pharmaceuticals, home craft projects and medical devices.